Why are Dark-Skinned Black Women Portrayed so Negatively in the Media

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By gmwilliams

The Often Negative Portrayal of Dark-Skinned Black Women in the Media

There are more Black actors and actresses in Hollywood today than in any time in media history. Black actors and actresses have more enormous strides in the field of entertainment. More exciting, challenging, and non-race specific roles are available to Black actors and actresses now than in previous history.

However, if one observes very closely, there are very, very few dark-skinned Black actresses that have notable movie and television roles. The minute few dark-skinned Black actresses who have movie and television roles are often cast in the following roles: the asexual superwoman, the thug queen/princess, the long suffering girlfriend/wife, the jolly take it all girl/woman, the sidekick, the angry, embittered girl/woman, the tough, no tears girl/woman, and the put upon girl/woman. If dark skinned Black actresses are casted into atypical roles i.e. roles of glamorous, sexual, and high status women of class, network executives usually remove them to be replaced by lighter-skinned Black actresses who are deemed less threatening and more palatable to the viewing public.

In the Fresh Prince of Bel Aire television series, the character of Vivian Banks was portrayed by Janet Hubert, a dark-skinned Black actress from the 1990-3 seasons. For whatever reason, network executives believed that a dark-skinned Black actress was not right for the role of an upscale housewife of a judge. Ms. Hubert was summarily let go and a lighter-skinned actress(Daphne Maxwell Reid) was hired to replace Ms. Hubert. Ms. Reid was selected for the part as being lighter-skinned was deemed more palatable and a more fitting image of the upscale housewife of a judge.

In the 1991 movie New Jack City, there was a strict dichotomy in the portrayals of characters by Vanessa A. Williams, a dark-skinned Black actress and Michael Michele, a light-skinned Black actress. Ms. Williams was sleighted to portray a character who could be described as a combination of the angry woman and thug princess while Ms. Michele's character was portrayed as the poor little rich girl. In the 2009 movie Notorious, the character portrayed by Julia Pace Mitchell, a dark-skinned Black actress, was the long suffering girlfriend of the title character who had a child by him. Although Biggie's character professed to love Jan's character, he never married her although she had his child. The Biggie's character instead married a lighter-skinned character whom he deemed more suitable.

Dark-skinned Black actresses were also slated to portray somewhat negative roles in the 1988 movie School Daze. While the lighter-skinned Black female characters were portrayed as classy, happy, sexual, and upwardly mobile, the darker-skinned Black female characters were portrayed as angry, embittered, somewhat asexual, and lower class. They were further portrayed in the movie as being somewhat unattractive and being dateless on Friday nights. The only redeeming qualities to their characters were that they had high integrity and highly interested in education and Black culture.

Gabrielle Union, a dark-skinned Black actress, portrayed Eva in the movie Deliver Us From Eva. The character Eva was the asexual superwoman. Although Eva was an upwardly mobile professional, she was portrayed as being domineering and interfering without a boyfriend. However, it was decided by Eva's brothers-in-law that she must have a boyfriend in order to get her out of their lives. The movie portrayed Eva in some of the typical roles for the dark-skinned Black woman-the asexual superwoman who is a domineering shrew. The movie never portrayed Eva's more vulverable side at all.

Ms. Union portrayed another negative character in the 2004 movie Breaking All the Rules in which she played a physical therapist who was slighty psycho(a take on the angry woman) while whlle Briana Lawson, a lighter-skinned Black actress portrayed a take-charge fashion model who dumped one of the film's characters. In the television series Ugly Betty, Ms. Union portrayed an embittered psychotic woman.

Dark-skinned Black actresses seldom, if ever, get the glamorous, sexy, and/or high powered roles than lighter-skinned Black actresses obtain. Dark-skinned Black actresses are often cast into more lower class, brutish, or thuggish roles because network executives believe that this portrayal is more believable to the viewing public. A sociologist did studies on the perception of color skin and the sociologist found that both Blacks and Caucasians perceived lighter-skinned Blacks as cultured, educated, intelligent, attractive, and upwardly mobile while darker-skinned Blacks are perceived more negatively as thugs, lower class, unattractive, dirty, and ghetto. It is time that this perception stop and to recognize the talent of dark-skinned Black actresses and to give them decent roles.

Comments

Kevin Schofield 18 months ago

Thanks for your informative assessment of this media discrimination. I've often wondered what happened to the gorgeous Janet Hubert in the Fresh Prince. I'd assumed that she'd been taken ill or had decided to leave the series, not that she'd been the victim of institutionalized media racism. Thanks for speaking out on this pernicious negative stereotyping. Kindest regards, Kev.

Nell Rose profile image

Nell Rose Level 8 Commenter 18 months ago

Hi, I think it is a vicious circle, the TV companies 'presume' that people prefer light skin, so they act accordingly with what they think, when really if they let dark skinned women do the roles nobody would really take any notice, and soon everybody would be treated the same! TV and film are a great way to brainwash the local population, and by doing what they are doing it is not helpful. I don't think it happens over here so much, England, because we tend to live in closer proximity to every nationality and the TV portrays dark skinned people in all walks of life. I do think America is behind us in this. The stupid thing about the whole of it is that if you are white like me, we spend pounds and pounds of money trying to get darker skinned! the whole thing is silly really, we are all equal therefore we should be treated as such. Great points here, rated up nell

minnow profile image

minnow 18 months ago

Television and the movies also have unrealistic portrayals of Native American/First Nation women and basically have a distorted view of women in general. In her book, A Year in Van Nuys, Sandra Tsing Loh describes a very specific and narrow demographic for the writers of television, which could explain this. Good hub!

SOBF profile image

SOBF Level 1 Commenter 18 months ago

A great observation on the destruction of black character that is deeper than Hollywood or dark skinned women. The over portrayal of blacks as socially dysfunctional characters simply hits harder the darker you are. Black children are programmed to feel inferior and to hate themselves while white children are taught distrust blacks and feel superior through the images of both blacks and whites in the media. The most disturbing encounters I experience come from self hating blacks who actually believe all blacks are criminals and live in the ghetto, with the exception of them.

Negative black imagery has always played a key role in maintaining a separate racial society. It is a self perpetuating act that influences how negative imagery should be displayed. Subconsciously the mission of racial divide through demonizing continues, “The blacker the better” or should I say the worser?

gmwilliams Hub Author 18 months ago

Dear SOBF, your point is very well said. Thank you for your response.

Che 17 months ago

While I agree with the problem of dark-skinned women being portrayed negatively in the media, the original Vivian Banks was NOT replaced due to the color of her skin. There are MANY sources which documented poor chemistry between her and other cast members. Also, Biggie's story is a TRUE one. Therefore, I believe it's a mirror that's being held up to the black community - not Hollywood creating some fictional bias. Going even further, that was the point of the movie school dayze: to hold a mirror up to the black community who so commonly practiced the paperbag test when accepting women of color.

While I agree there is a problem with the way Black women are portrayed in the media, there is a lack of valid facts in your article. Please stop educating people incorrectly. Hold on, wait, here's a thought... is it possible that Hollywood isn't as racist as black people are?

By the way, I'm a black women living in Hollywood pursuing an acting career. My complexion is that of Gabrielle Union's maybe a little darker.

This is only me opinion, but my opinion is backed by YEARS of research - much of which comes straight from the source.

http://news.tvoneonline.com/tv/original-fresh-prin

http://www.notablebiographies.com/Ki-Lo/Lee-Spike.

LADYGIRL profile image

LADYGIRL 15 months ago

I love it, you have gotten really down to the point. This is an issue that has to be address. People has to recognize that black is colors of all hues. However let me tell you we are all black (Afro-Americans). I hope to talk with you through e-mail soon.

Mark Monroe profile image

Mark Monroe 15 months ago

Good article

affirmations profile image

affirmations 15 months ago

Thank you so much for your insight and careful examination of a very important topic.

lddant profile image

lddant 14 months ago

Sadly, this happens within our own race. But, until we whole-heartedly accept and love all that is wonderful about ourselves as a people (the skin, the hair, etc.)then, the media will continue to typecast us in the manner in which they THINK we'd like to see ourselves portrayed.

gmwilliams Hub Author 14 months ago

Good point, iddant.

Emmeaki profile image

Emmeaki 14 months ago

Unfortunately this happens in real life as well. I've seen situations where average or unattractive light-skinned women were preferred over beautiful dark-skinned ones. We need to fix reality as well as the fantasy world of Hollywood.

Gasherrie 5 months ago

For black people who are racist...they shld knw they make fun of themselves...the shld read Kola Boof...thanx to her i got interested to read more on this

Fraser Soul profile image

Fraser Soul Level 1 Commenter 5 months ago

This was a very interesting article. We are living in a world full of negative views in our society. What will we do when we reach Heaven where there is no color? Your research and points are very well documented. It is a lot to think about. Thanks for allowing God to use you to shed light upon this situation.

gmwilliams Hub Author 5 months ago

You are quite welcome indeed. God bless you and thank you for stopping by.

Levertis Steele profile image

Levertis Steele Level 6 Commenter 4 months ago

What society thinks about people is portrayed in the media. When Asians were limping around like confused nuts preparing the leading man's food, there were not too many complaints, but let it happen to a White or Black! All the devil's living room breaks loose. The funny thing is that Blacks and Whites participate in their own destruction. When they are portrayed negatively, they are the ones posing. If a movie is about stupid Blacks or Whites, Blacks or Whites play the stupid parts. Ironic. We cause our own demise and get paid big bucks. Put dollar signs in a human being's eyes, and he will kill his mother.

Levertis Steele profile image

Levertis Steele Level 6 Commenter 7 weeks ago

Look at the way people's brains worked across the decades. In the 50's and 60's, black men were downsized, objects of severe discrimination, and even lost their lives because of it. Look at them now. They are upsized, considered handsome because they are Black, But Black women's black is ugly. Black women are considered undesirable and masculine by some. People can be inteligent, but they also exercise their rudeness, ignorance, evil, and stupidity. What's handsome or beautiful changes like fahions.

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